Selling your home is a big decision, and having the right strategy and real estate team can make all the difference. At the Maddern Team, we understand what it takes to successfully sell homes across Plano, Frisco, Allen, Richardson, and the greater Dallas area. From pricing and presentation to marketing and negotiation, every step of the home selling process is designed to help you achieve the best possible outcome.
We know what makes a home sell: strategic pricing, strong presentation, and targeted marketing that reaches the right buyers. Our team uses proven marketing strategies, professional photography, and high-impact online exposure to make your listing stand out in today’s competitive real estate market.
When you work with us, you’re not just getting experienced listing agents with the latest tools and technology. You’re getting a team that prioritizes clear communication, transparency, and attention to detail throughout the entire home selling process. We tailor every marketing plan to highlight your property’s best features and reach buyers both online and in person, helping your home sell for the strongest possible price.
When you meet with us, we'll get to know you to understand your selling goals, and explain the selling process so you know what to expect. We will come prepared with comparable property data to show you how much to list the property for and how long it should take to sell. We will also show you the innovative technology we use to market your listing and manage the whole transaction to make sure nothing slips through the cracks. You will never feel left in the dark when you work with our team - we keep you in the loop so you know what's going on every step of the way.
The right price for your property is not determined by any agent or seller - it's determined by current market conditions. We plug into rich, up-to-date MLS data to select 5 active, 5 pending, and 5 sold properties that are comparable to your home. Combined with our in-depth knowledge of market statistics, this method assures we market your property correctly so that your listing sells when you want for the price you deserve.

Today's home buyers are armed with more information than ever. They tell their agents which homes they want to see - and they've already rejected listings with too few, or poor quality photos. It is absolutely vital that your online listing has high-impact photos to make a lasting first impression and create a desire to see more.

We target our marketing strategy and resources to match where buyers are finding homes right now. The more places your property is marketed, the more buyers see your property, the faster it sells, period. We will market your listing with high-converting content in multiple places, including our website, home search portals, search engines, and social media sites.

Buyers still find homes through other channels, so we also use proven real-world marketing techniques. Our for sale signs feature a unique keyword that buyers can text to get your listing instantly sent to their phone. When they text, we instantly get their contact information and follow up immediately to schedule a showing.

Other agents might leave you wondering what they’re doing to find a buyer for your property. We believe in transparency and constant communication, so we give you access to Brivity, our online marketing tool. In a competitive market, you can’t afford to miss a single detail on the sale of your property.
